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wobmag kampagne
WEG: Globaler Lösungsanbieter mit starkem Auftritt
WEG ist nicht nur der weltweit führende Hersteller für Elektromotoren.
Das brasilianische Unternehmen hat sich auch zu einem globalen Lö-
sungsanbieter entwickelt. Genau das verdeutlicht seit 2007 auch ein neu-
er, international unverwechselbarer Markenauftritt. Durch den Relaunch,
den wob mit seinen Partnern aus dem BBN-Netzwerk von der strate-
gischen Planung bis hin zur Implementierung aller Maßnahmen begleitet
hat, hat sich WEG weltweit die gewünschte Beachtung gesichert. Zunächst
konzipierte dafür ein auf Kunden- wie auf Agenturseite erfahrenes glo-
bales Team die neue, differenzierende Markenstrategie: Die Mission von
WEG ist es demnach, ,,kontinuierlich und nachhaltig zu wachsen und dabei
unkompliziert zu bleiben". Die Vision besteht darin, ,,top of mind zu sein,
wenn es um elektrische Maschinen geht -- mit breitem Produktspektrum,
effizienten und kompletten Lösungen". Der Claim ,,Transforming Energy
into Solution" bringt die Ausrichtung auf die Lösungskompetenz zum Nut-
zen des Kunden auf den Punkt.
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Mission and vision
mission and vision
Our mission and vision
The WEG mission statement: Continuous, healthy growth while
maintaining simplicity.
WEG strives to grow fast, yet in a healthy way. Our goal is to maintain
the simple business structure that allows us to act and react in a fl exible
manner. We want to offer the best of both worlds: the capabilities of
a global player matched with a highly personal approach to customer
relationships.
Our vision:
WEG is top of mind globally in electric machines, offering
a wide range of products and effi cient, complete solutions.
This is where we are headed to establish ourselves as the leader
i
n the market and in the minds of potential customers. To accomplish
this, we will build our reputation by consistently providing them with
exceptional performance and value while reinforcing the WEG brand.
Brandbook
13
brand promise
»
With focus, fl exibility and teamwork, we will create effi cient solutions
to reach your goals.
«
The brand promise
is what truly drives our company on a strategic
l
evel as well as on an operational level, internally as well as externally.
The WEG brand promise is a strong one: With focus, fl exibility and team-
work, we will create effi cient solutions to reach your goals.
This promise is the one thing to keep in mind when interacting with
clients, journalists, prospects or partners. Each of us must work to keep
this promise day in, day out. Ultimately, it is an expression of our pas-
sion for helping customers reach their goals by living our brand values.
The WEG brand promise unites our technical competencies with our
humanistic approach, with the vertical integration that allows us to pro-
vide fl exible solutions, and with our commitment to effi ciency.
Focus and fl exibility
Of the wide range of solutions that WEG offers, we always focus on what
fi
ts the customer's situation. We respect the fact that every customer is
different; each faces a unique set of challenges, and we act accordingly.
This customer-centric approach leads us to effi cient, in dividually tailored
solutions.
Vertical integration gives us complete control of the entire process
f
rom analysis and conception to fi nal delivery. It is a unique strength
that allows us the fl exibility to create exactly what is needed. Whether
i
t means customizing an existing product or developing an entirely new
solution to fi t a unique customer challenge.
Teamwork
It is a simple truth, yet one that can determine whether you end up
with results that truly satisfy a customer: To solve a problem, you fi rst
have to know its nature. This is why at WEG, we are not just thinkers,
engineers, technicians we are also good listeners.
To develop the best possible solution, we consistently work together
with our customers. We see customers as part of the team from the
very fi rst outline of the project, if required. Combining this customer
focus with our experience, dedication and know-how allows us to come
up with what it takes to solve the problem.
Roberto Krelling, Production Director at WEG Máquinas, is used to thinking big. He and his team make almost anything possible for customers.
Roberto Krelling, Production Director
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What you hold in your hands is more than the new WEG Brand-
book. It also represents the future of WEG.
WEG has come a long way to be the successful company it is today.
Who would have thought, back in 1961, when Werner Ricardo Voigt,
Eggon João da Silva and Geraldo Werninghaus founded WEG in Jara-
guá do Sul, that their shared vision would grow so fast and have such
global potential?
The initials of our founders remain with us in our company name. So
does their spirit of personal commitment and family culture, their as-
piration to grow, to improve, to face challenges and to master them.
It is this set of ambitions that led us to reconsider our brand. WEG is
already very well known in Brazil but not all over the world. Not yet.
We work on a global level already. The next logical step is to act and
communicate in a global way as well in order to become the world-
wide brand we want to be.
The brand strategy we have developed with our global branding teams
serves this purpose: to create one strong and truly global WEG brand.
I
n itself, it is not a revolution, but an evolution. It draws on existing com-
pany values and characteristics, and focuses them in a way that will help
us communicate who we are and what we have to offer in a clearer,
stronger and more differentiating manner.
We hope that this brandbook will serve you in many ways. As an
i
ntroduction to the new brand. As an inspiration to carry this new brand
forward. And as a reminder of how important it is that we all do our part
i
n shaping WEG's identity as a global brand. Like the success of the past,
we can only create future success together.
Best regards,
Harry Schmelzer
President and CEO
preface
»
We have the spirit of our founders. We know how to grow.
Now let's tell the world about it.
«
Harry Schmelzer, President and CEO
Total integration is a goal for everybody at WEG. So we create complete solutions that work worldwide
and across everything from our innovative electric motor products to our fl exible after-sales support. That's
why WEG Engineers like Sebastião Nau have to be among the most passionate specialists in the business.
Motors | Automation | Energy | Paints
Sebastião Nau, Engineer, R&D Department:
Transforming energy into solutions. www.weg.net
" A truly integrated solution
has to fi t all across the system."
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0102 Plakate
03 Brandbook
Great service is a goal for everybody at WEG. We create integrated solutions that work across everything,
from our innovative electric motor products to our complete after-sales support. Our 24/7 service deals with
global challenges, but feels local from your point of view, wherever you need us. It's delivered by service
personnel, like Maristela Nunes, who really care.
Motors | Automation | Energy | Paints
Maristela Nunes, Logistics Department:
" Global service is best
when you don't feel it's global."
Transforming energy into solutions. www.weg.net
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