wob Munich Wins EXPO REAL Account

wob´s office in Munich is adding another important trade fair to its client list: the EXPO REAL, International Trade Fair for Commercial Property and Investment. The agency managed to persuade the new client during the pitch thanks to its established trade-fair know how.

The EXPO REAL is already the sixth trade fair of Messe München (MMI) that wob Munich is in charge of. Also included are several international branches – for example, in China or India. “Trade fairs are a central touch point in every successful b2b communication strategy. We are, therefore, all the more pleased that we are able to extend our competence on the side of trade fair providers, as well”, says Frank Müller, Managing Director of wob Munich.

wob Munich is responsible for the promotional appearance of the EXPO REAL 2012. Thereby, the agency’s main focus lies on the integration of all relevant off- and online channels to an overall conclusive communicative concept. All the more, because the times when a heterogenic target group could be reached by classic media alone are long over. “The real estate industry is marked by intensive networking. This is where EXPO REAL has to use appropriate activities to target users in the relevant social networks. wob showed us convincing solutions for that, too”, explains Sabine Feller, Project Marketing Manager at Messe München. At wob Munich a team led by customer consultant Pascale Butz will be responsible for the EXPO REAL account.