Quality "Made in Germany": wob works for Sirio Pharma in China

Sirio Pharma, leading Chinese contract manufacturer of healthcare products like soft capsulas, tablets and gummies, has its new visual identity designed by wob.

The pharma company which has offices in the US, Great Britain and Canada, has grown continuously during the past few years. Today Sirio is not only market leader in its homeland China. Its products, which are produced according to high international standards, are exported to more than 50 countries. This development now is to be expressed in a new corporate design, which Sirio presented to its suppliers and clients during a new plant opening ceremony last week.

Sirio chose wob for the project without any pitch. “We really appreciate the accuracy and quality of work made in Germany. Morover you need a professional team with an international perspective to create an international successful image of an enterprise”, says Patrick Lin, CEO of Sirio Pharma. “That’s exactly what wob offers. Being one of Germany’s largest and renowned BtoB agencies wob completely has our confidence.”

wob’s assignment was to give Sirio Pharma a clear, distinctive corporate face in order to ensure international attention as well as to differentiate it from its competitors. Therefore wob has developed a new photographic style, logo, key layouts like brochures, print-ads and signposting, website and Trade Fair stand design.