BBN France: „Maxi-Protection” campaign for BBGR wins two Top Com awards

BBGR, a subsidiary of Essilor, is one of Europe’s leading manufacturers of optical lenses. The company chose Munier-BBN to launch Neva Max, its high-end optical lens offering scratch resistance that is two and a half times higher than standard anti-reflective lenses.

BBGR wanted a high impact international campaign that would allow Neva Max to quickly establish itself as a leader in the high-end, anti-reflective lens segment.
The multi-prize winning campaign developed by Munier-BBN promises „Maxi protection against lifes mini-attacks” and demonstrates through three attention-getting visuals, how small gestures can create big problems for lenses and thus the need for Neva Max’s superior protection!

As the double Top Com awards indicate, the campaign was a standout, and not just creatively. It was also recompensed for its direct link to the product’s performance in the marketplace.

Read more on Munier-BBN's blog.